What is HeyGen?
HeyGen has become notable for two things: high-quality AI avatar videos and its remarkable Video Translation feature. The translation tool takes any video, translates the speech, and re-syncs the lip movements to match — so your presenter appears to be speaking the target language natively. This is a game-changer for international content. The avatar quality is excellent, with customisable poses and movements. The free plan gives 3 videos per month (max 1 minute each). The Creator plan ($29/month, or $24/month billed annually) gives 600 credits and videos up to 30 minutes with 1080p export and voice cloning. Pro ($49/month) raises that to 1,000 credits with 4K export and access to all of HeyGen's AI models. HeyGen is especially popular among e-commerce brands, educators, and content creators reaching non-English audiences.
Pros & Cons
What works well
- Outstanding video translation with lip sync
- High-quality, expressive AI avatars
- Instant avatar from a photo
- 40+ language support
- Free tier to test before buying
Things to know
- Free plan limits are low (3 short videos)
- Translation accuracy varies by language
- Less brand customisation than Synthesia
What people use HeyGen for
- Translating course videos for global audiences
- Marketing videos in multiple languages
- YouTube channel localisation
- Product demo videos
- Social media content creation
Pricing
Free: 3 videos/month (max 1 min each). Creator $29/month (600 credits), $24/month billed annually. Pro $49/month (1,000 credits, 4K export). Business from $149/month + $20/seat (1,500 credits).
See current pricing