What is HeyGen?
HeyGen has become notable for two things: high-quality AI avatar videos and its remarkable Video Translation feature. The translation tool takes any video, translates the speech, and re-syncs the lip movements to match — so your presenter appears to be speaking the target language natively. This is a game-changer for international content. The avatar quality is excellent, with customisable poses and movements. The free plan gives 3 video credits (~1 minute each). The Essential plan ($29/month) gives 15 credits. HeyGen is especially popular among e-commerce brands, educators, and content creators reaching non-English audiences.
Pros & Cons
What works well
- Outstanding video translation with lip sync
- High-quality, expressive AI avatars
- Instant avatar from a photo
- 40+ language support
- Free tier to test before buying
Things to know
- Free plan limits are low (3 short videos)
- Translation accuracy varies by language
- Less brand customisation than Synthesia
What people use HeyGen for
- Translating course videos for global audiences
- Marketing videos in multiple languages
- YouTube channel localisation
- Product demo videos
- Social media content creation
Pricing
FreemiumStarting at: Free
Free: 3 video credits. Essential $29/month (15 credits). Pro $89/month (30 credits).
See current pricing