What is Kit (ConvertKit)?
ConvertKit rebranded to Kit in 2024 and remains the leading email platform for individual creators. Its core strength is subscriber tagging and segmentation: you can automatically tag subscribers based on what they clicked, what they bought, or which form they signed up on — and then send targeted sequences to each segment. The visual automation builder makes it easy to create onboarding sequences, product launch funnels, and re-engagement campaigns without technical knowledge. Kit Commerce lets you sell digital products (ebooks, courses, templates) directly within your account. The free plan covers up to 10,000 subscribers but lacks automation. Creator ($25/month) unlocks automations, the full landing page builder, and integrations. Kit's affiliate programme pays 30% recurring commission for 24 months — making it one of the most lucrative long-term affiliate relationships for creator-focused content sites.
Pros & Cons
What works well
- Free plan covers up to 10,000 subscribers
- Powerful tagging and segmentation for targeted emails
- Visual automation builder — no coding needed
- Kit Commerce for selling products without third-party tools
- Large integration ecosystem (Shopify, Teachable, Zapier)
Things to know
- Free plan has no automation — severely limited for growth
- Editor less polished than Beehiiv for modern newsletter design
- Getting pricier as your list grows beyond 50k subscribers
What people use Kit (ConvertKit) for
- Email list building for bloggers and creators
- Product launch email sequences
- Segmented campaigns based on subscriber behaviour
- Selling ebooks and digital products
- Building automated welcome sequences
Pricing
Free up to 10,000 subscribers (no automations). Creator $25/month. Creator Pro $50/month.
See current pricing